Kathleen Kennedy and Mark Hamill Announce New ‘Force For Change’ Campaign

Lucasfilm using its powers only for good.

Before you head out the door this morning to pick up your copy of Star Wars: The Force Awakens on Blu-Ray, take a moment to watch this announcement video:

Remember that the Force binds all living things. Maybe we should try to help out.

From LucasFilm:

Today, Lucasfilm President Kathleen Kennedy and Star Wars veteran Mark Hamill announced a new campaign sponsored by CrowdRise in support of Star Wars: Force for Change, an initiative that inspires people to make a positive impact on the world. Starting April 5th, Star Wars: Force for Change will match the donations of Star Wars fans to four select charities up to $1,000,000!

To date, Star Wars: Force for Change has raised over $10,000,000 with the help of the amazing Star Wars community. This month-long campaign will lead up to “Star Wars Day” on May the 4th. The four select charities include the U.S. Fund for UNICEF in support of UNICEF Kid Power, American Red Cross, Boys & Girls Clubs of America, and Make-A-Wish®.

Star Wars fans are some of the most generous, thoughtful, and sympathetic people I have ever met,” says Lucasfilm President Kathleen Kennedy. “I am so proud of the charitable work they have done over the years and hope this month-long donation-matching campaign will go some way to express our sincere thanks for their tireless efforts.”

Over the course of the four-week period, which culminates at 11:59pm (PST) on May 4th, fans will be able to donate through CrowdRise.com/ForceForChange to these four charities and have their donations matched dollar for dollar up to $1,000,000.During the first week, the first 20 fans to raise or donate at least $500 will win a Blu-ray of The Force Awakens signed by the cast, with more incentives to come. All participants who enter will also have a chance to win an all-expense paid trip to Ireland, including Skellig Michael along the Wild Atlantic Way, the location of the dramatic final scene from The Force Awakens.

Show your Force and visit CrowdRise.com/ForceForChange now for more details.

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About Derek McCaw
In addition to running Fanboy Planet, Derek has written for ActionAce, Daily Radar, Once Upon A Dime, and The Wave. He has contributed stories to Arcana Comics (The Greatest American Hero) and Monsterverse Comics (Bela Lugosi's Tales from the Grave). He performs with ComedySportz San Jose and ShakesBEERience, in addition to occasional screenwriting and acting jobs. If you ever played Eric's Ultimate Solitaire on the Macintosh, it was Derek's voice as The Weasel that urged you to play longer. You can buy his book "I Was Flesh Gordon" on the Amazon link at the right. Email him at editor@fanboyplanet.com.