As I visited my local comics shop, Illusive Comics and Games, on Easter Sunday, they were hosting an Easter egg hunt for candy and discounts. I was reminded how much a good comics shop builds a good community. I don’t know how much of a hassle these “parties” that Marvel arranges with retailers actually are; I only know that they go a long way toward building that community. As portentous as comics can get, let’s remember that it is a medium that started as fun. And any chance the fans can have together and share that fun is a good thing.
From Marvel:
Do you stand with Captain Marvel or do you stand with Iron Man? Make your choice when the biggest comic of the year explodes into comic shops on June 1st! That’s right, we’re kicking off the Summer with the biggest comic event of the year and we’re making sure your local comic shop is armed and ready for Civil War II to engulf the Marvel Universe! Not only is your local retailer the place to be on June 1st to get your hands on CIVIL WAR II #1, but fans will also be able to receive special items exclusive to these parties at participating retail stores.
To ensure the launch of CIVIL WAR II is the biggest sales success of 2016, each retailer opting in to the event will receive a Civil War II Party Kit, containing exclusive promotional materials. Check your Marvel Mailer for more information on how to opt-in by 04/18 to ensure your store has access to these items and exclusives.
“War may be brewing in the Marvel Universe, but the party is at your local comic shop,” says Marvel SVP, Sales & Marketing, David Gabriel. “CIVIL WAR II escalates the conflict of its predecessor to new heights, and we’re backing retailers with huge incentives, promotional materials, limited edition variants and more. We’re committed to making sure anyone and everyone is buzzing about this event and that starts with making sure our retail partners are armed and ready to make CIVIL WAR II their biggest title of the year.”
All qualifying retailers will receive the following as part of the Civil War II Party Kit:
Civil War II Invitational Postcards
Civil War II Build Your Own Captain Marvel Piece 1 (of 6)
Civil War II Michael Cho Lithographs
Civil War II Putri Gwenpool Party Sketch Variant
But that’s not all! Retailers who qualify will also be eligible to order the CIVIL WAR II #1 Gwenpool Party Variant. From artist Yasmine Putri, Gwenpool is about to get in on the Civil War, but she may have prepared for the wrong one. This one-of-a-kind variant only available at Civil War II launch parties should not be missed!
Retailers are encourages to check their Marvel Mailer or Diamond Daily for more information about Civil War II and Civil War II Launch Parties.
The battle lines are drawn, and the heroes of the Marvel Universe are faced with a choice: wield the power of “predictive justice” to change the future as they see fit, or reject it and allow tomorrow to unfold unaltered. Choose your side this June as the marquee comics event of the year begins in CIVIL WAR II #1!
CIVIL WAR II #1 (MAR160703)
CIVIL WAR II #1 LAUNCH PARTY OPT-IN (MAR160715)
Written by BRIAN MICHAEL BENDIS
Art by DAVID MARQUEZ
Cover by MARKO DJURDJEVIC
FOC – 04/18/16 On-Sale – 06/01/16
To find a comic shop near you, visit www.comicshoplocator.com or call 1-888-comicbook.
