Comic-Con 2019: To Boldly Go Where No Wine Has Gone Before

That headline could be completely wrong. But it gets the point across — after taunting us at Comic-Con with bottles and glasses of Chateau Picard under glass, CBS announced they are officially releasing Chateau Picard wine. If you’re in Las Vegas right now, you may already have a bottle, but if you’re not, you can order online.

Despite coming from a winemaking family, I am not a terrific oenophile, only a dilettante. So I did not know there actually has been a Chateau Picard for generations. Thus, I feel doubly lied to by the people at the Federation Museum in San Diego — they wouldn’t have the wine for another 200 years? PFEH. As it happens, Wines That Rock has teamed with the extant Chateau Picard to finally bring out a Star Trek-branded wine — not the first time Star Trek has had wine, but it seems the first time it’s been such a perfect crossover with a series. In this case, since Picard seems to begin at the Chateau Picard (albeit in the 24th century), it’s time to order a bottle and be ready for the series to stream on CBS All Access.

Star Trek has been licensed to a variety of beverages — going all the way back to 1978 when Leonard Nimoy’s image graced a bourbon decanter. For some reason, my grandfather had this in his collection.

Three years ago at Comic-Con, Star Trek ales debuted. (And yes, I used a similar headline then.) Last year, James T. Kirk bourbon also appeared, and to be fair to the people running the pop-up gallery called the Federation Museum, selling alcohol alongside shirts and other memorabilia is justifiably a pain in the butt.

For now, we must just be grateful that we will sell no wine before its time… period. Drink responsibly, do not pilot a shuttlecraft or other vehicle while under the influence, and if you don’t have CBS All Access, choose your favorite Star Trek blu-rays and watch them. Make it so.




About Derek McCaw 1998 Articles
In addition to running Fanboy Planet, Derek has written for ActionAce, Daily Radar, Once Upon A Dime, and The Wave. He has contributed stories to Arcana Comics (The Greatest American Hero) and Monsterverse Comics (Bela Lugosi's Tales from the Grave). He performs with ComedySportz San Jose and ShakesBEERience, in addition to occasional screenwriting and acting jobs. If you ever played Eric's Ultimate Solitaire on the Macintosh, it was Derek's voice as The Weasel that urged you to play longer. You can buy his book "I Was Flesh Gordon" on the Amazon link at the right. Email him at